Let’s talk about how to get more website traffic. It can be a complex subject, but it can also be boiled down to one thing: experimenting. In this blog post, I’m going to give you 11 website traffic ideas to increase targeted leads for your small business.
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What is targeted website traffic? Targeted website traffic is the portion of website traffic that comes from your target market — your ideal customers — and arrives at your site due to marketing strategies and offers you’ve created to specifically to grab their attention. These qualified visitors can turn into leads, which can turn into buyers, then become repeat buyers, and ultimately turn into loyal customers. (Huzzah!)
With millions of websites on the internet vying for your ideal customer’s attention, you need to actively attract and convert these visitors. (Read this blog post for a refresher on figuring out who your ideal customer is.) While your website draws in traffic, it’s up to you to make the experience personal for your readers and profitable for your business.
Getting targeted website traffic can be tricky. First, make sure you’re doing as much search engine optimization as you can. Search engines are the number one way people will find your website.
After that, we need to get creative. Following are 11 winning website traffic ideas. These are time-tested strategies that have worked for me and other online marketers. Here they are, in no particular order. (Be sure to download your free checklist.)
#1 Create a Facebook group.
When you create a Facebook group related to your business, you essentially create a community where people with similar interests can interact with you and each other. We all talk about how busy our lives are but we often find time to “wind down” or “start the day” with social media interaction. A Facebook group can be a great way to find new leads and connect with existing customers.
Plus, Facebook doesn’t show your Facebook page followers updates as much as they used to. They want you to pay to boost your post to show them to your own followers. However, Facebook tells group members every time someone posts in a Facebook group. If you post in your group on a consistent basis, with links to helpful content on your site, the people in your group will definitely increase your website traffic.
#2 Get a good pop-up for capturing emails.
Don’t cringe. I know pop-ups have a bad reputation. Everyone worries about annoying their visitors with a pop-up that interrupts their reading. But the bottom line is pop-ups work. In a study that Sumo did, their pop-ups captured more than 9% of their visitors’ emails. That’s way more than the average 2% a website usually gets.
It’s important to choose a pop-up that has a variety of options and features. When you have more control of how, when, and where the pop-up appears, you can gently remind your reader to sign up for your offer. Remember that this is another way to serve your customer. If you show them a relevant pop-up at the right time, they’ll be happy to sign up for whatever you’re offering.
Plus, if you set the pop-up not to show up for, say, another 30 days, you won’t be annoying them.
#3 Create a special guide.
A free, special guide about the most common problems your readers face will likely attract the right traffic. In exchange for signing up and giving you their email addresses, you will give them the free guide. Once they are on the list, you can market to them via email providing more info and relative offers.
If you’re stuck for what kind of guide to give away, ask your readers in a quick survey. Or email your subscribers and ask them what their biggest frustration is related to your business. You could also visit Facebook groups or read Amazon reviews to get ideas.
#4 Participate on social media.
I can already hear the groans! I know social media can be a time suck. Trust me, I know! But with a few rules in place and the right apps, you can be effective on social media without going down the rabbit hole.
First, set time limits. Set aside a half hour or so every day when you focus on social media. If you set a limit on your social media time, you’re more likely to do what you need to do and then quit. The tough part about enforcing this rule is that you can’t do social media at any other time in the day. You can only post or comment or like during the time you set aside.
It’s okay to just focus on your favorite one — or the one that sends you the most traffic — if you get overwhelmed. But if you can handle, participate on all the big ones — Facebook, Twitter, Instagram and Pinterest.
To cut down on time, use a social media scheduler like Crowdfire or Tailwind. (FYI, these are affiliate links. I get a small commission at no extra cost to you if you buy plans using these links. However, I would recommend them even if I weren’t an affiliate.) These apps are tremendously helpful for posting consistently and responding to your audience.
#5 Send an email newsletter weekly.
Once your email list is set up, it’s time to create and send a newsletter. Your emails don’t have to be earth-shattering. They just need to be consistent. Sending an email to your subscribers at the same time every week creates a routine for them that includes hearing from you and visiting your website. They come to depend on you.
Using Mailchimp or ConvertKit (affiliate links) will help you stay connected with your prospects and loyal customers through autoresponders, newsletters and other forms of email correspondence. Plus, you’ll be able to schedule your emails in batches, which will make staying in touch with your subscribers that much easier.
#6 Distribute a press release.
While it may sound old school, writing and distributing a press release is still effective and it can bring traffic to your website. Your press release doesn’t have to be long. In fact, reporters and P.R. folks usually like one-pagers. HubSpot has a fantastic guide to writing a press release that includes a template.
Send a press release to your local media outlets when you launch a new product or service, or when you have a speaking engagement, of when you host a charity drive. Any big event is worthy of a press release.
#7 Create plenty of how-to posts.
Millions of people search the internet with the words “how to” in front of their search. I mean, does anyone learn how to do anything without Googling it first? How-to posts will not only bring targeted traffic to your website, but also genuinely help the very person you’re trying to reach.
If you’re stuck for what kind of how-to to write, check out AnswerThePublic. It’s kind of like Google trends, except it specifically tells you what questions people are asking on the internet, related to whatever keywords you type in. It also provides the answer in visual ways that are a lot of fun.
#8 Ask experts to write guest posts for your website.
Guest posts are a fantastic way of adding value to your website without having to actually write more content yourself. Ask other experts in your niche to write guest posts for your site. When I say “experts,” they don’t have to be on Mark Zuckerberg’s level to be an expert. In fact, look for people who have a small to medium sized audience, but really know their stuff. They’re much more likely to agree to a guest post.
The beauty of a guest post is that your expert will link back to their post on your site so that their readers become your readers as well. Plus, they’ll post a link to their piece on your website on all their social media, and possibly in their email newsletters. All of that equals more traffic for you.
#9 Create lists.
Everyone likes lists. They are short, concise and save time. The ideas for lists are endless. Travel bloggers could create lists for top places to visit, what to pack, where to eat, etc. Food bloggers could have lists of ingredients to always have on hand, “best of” recipes, seasonal recipes, etc. No matter what your business is, you can probably come up with “best of” lists or lists of resources every customer should have. Lists will be helpful to your audience and earn you traffic in the meantime.
Tip: List headlines that start with an odd number get more clicks than no-number headlines or even-number headlines. (Hence, the title for this blog post.)
#10 Reward your audience.
While we’ve been focusing on how to get new customers to your website, it’s also very important to reward your current customers for supporting you. Create a special thank you for your audience. It can be in the form of a discount code, a coupon, a free download or insider tips you don’t share on your website. The happier your audience is the more likely they are to return. Plus, they’re also more likely to share your website with colleagues, family or friends.
Pat Flynn, from Smart Passive Income, has a fantastic podcast episode about creating superfans. Give it a listen (or read the transcript) for even more ideas on how to reward your audience.
#11 Participate on topic-related sites.
Make time to interact on websites and in groups that discuss topics like the ones covered on your website. Don’t get spammy or pushy. Be there to genuinely serve the people in the group. Your visibility and consistently knowledgeable contributions can create curiosity about your website and encourage others to visit. Just add a quiet link to your site in your profile, when possible. Then when someone wants to know more about you (because you’ve positioned yourself as an expert) they can click over to your website.
You’ll also benefit from keeping in contact with your ideal customers. You can learn more about their pain points and just where they need the most help.
Don’t go crazy! Try implementing a new website traffic idea every week. If it’s not working, don’t focus your time and energy on it. If it is, find out why and expand on that theme. Maybe your freebie is getting them interested. Maybe you’re building a strong sense of community.
Increasing your website traffic won’t happen overnight. Give it a few months, at least, before you ditch your strategy. Find what works best for you and your customers. The results will follow.