Link Building: Why It’s Important, How to Do It

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Link building. What is it? Why is it important? How do you do it?

Inbound links are one of the most important factors in search engine optimization. Every link to your website is like a popularity vote that Google recognizes. The more “votes” you get, the higher you will rank in Google search results.

There’s a way to do link building that will help you, then there are ways that can hurt you. Plus, some links are more important than other links, depending on which websites are linking to yours.

So, let’s get into it.

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Link Building


There’s such a thing called “domain authority.” Certain websites have very high domain authority and others have a low domain authority, based on a scale of 1 to 100. For instance, Wikipedia has a domain authority of 93. However, Joe Schmo down the block who blogs about his cat probably has a really low domain authority, like a 9 or a 10.

You should seek out links from websites that are in your business or industry space that have a little bit more authority than your website does. Even the same amount of authority would be helpful.

One of the best ways to get your site ranking higher more quickly is to reach out to similar sites and let them know you have a resource or piece of content that would be very useful for their visitors.

You never want to say, hey, I need traffic, so will you please link to me?

Pro tip: Register with Help a Reporter Out (HARO). Help a Reporter Out is a website that connects journalists with sources. If you’re an expert or authority on a topic they’re looking for, you can offer a quote that will get you a link back to your website.


Click the link below to download the full transcript of ‘Link Building Strategies.’ Please be aware that I haven’t edited the transcript at all. It was transcribed by a computer, so there is a lot of gobbledy-gook.

Link Building

Someday, when my children are grown and my house is in order and I’ve had enough sleep and caffeine, I’ll come back and turn it into an actual blog post. In the meantime, you might want to just highlight and bold the parts that you’re interested in.

Be sure to join my Facebook group, where we can ask questions, bounce ideas off each other, share wins and frustrations.

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