Although I believe in a “slow and steady” strategy, my clients still see great results on Facebook and Instagram. Their growth on both social media platforms has helped them attract new customers. More than one client has expressed surprise and wonder when they book customers because of a Facebook or Instagram post. (And I love hearing it. Best part about this job.)
Let’s look at some data that demonstrates just how successful their Facebook and Instagram strategies have been.
This client had heard about my services from another client. He hired me because he was busy with tree removal and the like. He didn’t have time to figure out social media. However, he saw tremendous success on Facebook and Instagram.
He increased his Facebook followers by 353% in 10 months.
He increased his Instagram followers by 233% in 9 months.
Those people are now new leads. All of them continue to see his Facebook and Instagram posts. When they need a tree trimmed or removed, they’re more likely to remember his services.
The Landscape Design Company
This client approached me about social media marketing because his children told him that he was doing business like it was the ’80s. He was paying thousands of dollars every year for radio and print advertising. Now, by posting to Facebook and Instagram instead, and occasionally paying for ads, he’s cut his marketing budget to a fraction of the cost.
He increased his Facebook followers by 65% in 1 year.
He increased his Instagram followers by 91% in 1 year.
I’m thrilled every time he tells me that a new customer discovered his company through Facebook or Instagram. In fact, for one particular paid ad on Facebook and Instagram, he collected 133 leads over a month period for $3.76 each. (If that cost per lead seems high, keep in mind, these were qualified leads; they filled out a form that they were interested in receiving an estimate.) Plus, the ad reached 22,100 people, so it also increased brand awareness.
The Wedding Officiant
Like many of my clients, this client just didn’t have time for social media. Plus, she needed to be in the photos with her couples, not just taking them. After she handed off her Facebook and Instagram accounts, she immediately got messages from brides-to-be.
She increased her Facebook followers by 11% in 1 year.
She increased her Instagram followers by 33% in 1 year.
Those new followers continue to see her posts. Even after a couple is married, this minister stays in their feed, which may lead to future bookings, such as baptisms or special ceremonies.
Is Your Business Next?
Businesses who are new to Facebook and Instagram see the biggest increases after a year. However, if your business is already established on social media, there is still room for growth.
By posting fresh, engaging content daily, these local businesses have been able to reach more potential customers in a very cost effective way.
Are you ready to give it a try? Complete this form and I’ll get back to you as soon as possible.
Or, you can find out more detailed information about my services.