Your Facebook followers want to know the real you. Gone are the days of cookie-cutter, marketing copy. Now, customers want you to speak from the heart and show your personality on Facebook, as well as other social media channels. And the more specific you are, the more likely you are to connect with the right client.

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There’s so much more to life than working, don’t you agree? So if you do nothing but post on Facebook about your business and become a pushy salesperson, you’re not doing yourself justice. Your followers will soon get bored and abandon you. Instead, show them what a well-rounded life you lead and pique their interest with other “lifestyle” type photos and posts on Facebook.

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