You know your small local business needs social media. Maybe you’re watching your competitors take a bigger piece of the pie, but you can’t figure out why. Or perhaps someone told you that social media is the way business is done today.
Is social media — specifically, Instagram and Facebook — really important for your business? You bet it is. Here’s why.
Your Customers Are On Social Media
No matter what gender or age category your customers fall into, they’re on social media.
According to Hootsuite, a social media software company, 71% of American adults use Facebook. Plus, those adults check Facebook at least once a day. That means that if you’re not posting on Facebook, chances are, they’re not seeing you. Remember the old adage: Out of sight, out of mind.
You may be thinking that Facebook is just for senior citizens, but the largest demographic groups on Facebook religious are aged 25–29 (84%) and 30–49 (79%). Those are adults making lots of buying decisions. If your ideal customer fits into those age categories, it’s time for your business to be on Facebook.
According to Sprout Social, another social media software company, the percentage of US adults who use Instagram rose from 35% to 37% in 2019. The platform is gaining a larger audience every day. Even more importantly, 83% of Instagram users said in a survey that they discover new products and services on the platform. Instagram is clearly an effective way to attract new customers to your local business.
But Social Media Is Global And You’re Local
Yes, social media reaches people all around the world. However, if you’re a small business that provides a service to a local community, there’s nothing more effective than Facebook and Instagram for reaching the potential customers around you.
Although social media is global, you can use Facebook and Instagram to reach the people in your community by using the right hashtags (those words with a # before them) or paying for targeted ads. (You won’t believe how inexpensive they are if you’re used to paying for print, radio or TV advertising.)
But You Don’t Know Anything About Social Media
The good news is, you don’t have to. That’s why I’m here. I specialize in posting to Facebook and Instagram for local service providers, such as landscape designers, arborists, wedding planners and therapists. If you have a business that provides a service to the people who are local to you, then I’m the person who can harness the power of social media for you.
But You’re A DIY Kind Of Business
That’s fantastic. There’s nothing like pulling yourself up by the bootstraps, digging in and figuring things out for yourself. You probably do all your own bookkeeping and paperwork too. If you’re a DIY kind of business owner, I’ve got a bounty of resources for you to help you get started.
Resource Round-Up – These are all the services I swear by. I’ve used them all and found great success with them. Keep in mind, I’m an affiliate for some of these businesses (where noted), which means I receive a small commission if you sign up using my link, at no extra cost to you.
DIY Blog – Consider this your digital marketing starter kit. I’ve written blogs posts about Facebook, Instagram, Twitter, Pinterest, email lists and blogging. Each blog post comes with a video that explains all the concepts you need to have effective internet marketing campaigns.
Private Facebook Group – I cordially invite you to join my private DIY social media marketing group for local business owners. My Facebook group is the perfect place to ask questions and get help. I know you’ve heard it before, but it’s true: There are no stupid questions.
Jump over to my private Facebook group now and apply to join. Once you’re in, be sure to introduce yourself and tell us where you are and a little about your business. We’d love to have you!
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