Online Marketing Resource Round-up
When you first dip your toe in the online marketing pool, the number of websites and services out there can be overwhelming. There are social media schedulers and dashboards, graphics sites, ad programs and a lot more.
These are the online marketing resources I use day in and day out. Now, I am an affiliate of these websites and services, which means I earn a small commission if you buy anything using these links. However, I would recommend them even without commissions, because I think they’re useful, effective and, above all, easy to use.
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Flywheel – I am so pleased with this website hosting company. Get this, after I signed up, they scheduled a phone call with me. A customer service rep took the time to call me and ask me about the purpose of my site, what I needed help with, and explained a lot of their tools and options. Plus, their pricing is very reasonable.
Moz – There are a lot of tools out there to help you with search engine optimization (SEO). SEO just means making it easy for Google to find it and rank it highly on search engine results pages (SERPs). I compared a lot of tools and went with Moz for a couple of reasons. First, I’ve been reading their blog posts for years and it’s always easy-to-understand and very valuable. Second, I love the look of their tools. I’m a big fan of white space and they use plenty of it. I’ve also dealt with their customer service, which has been top-notch. Great resource for finding keywords and seeing if your website is up to SEO snuff, so to speak.
Social Media Scheduling
I actually use more than one social media scheduler because they each do something different.
Tailwind – Tailwind is, by far, the easiest social media scheduler I’ve ever used. They have shortcuts for everything. And I love how I can batch things together. I use Tailwind for Pinterest and Instagram.
Crowdfire – Crowdfire is also easy to use, but their most powerful feature is their suggestions. They suggest people to follow (and unfollow) on Twitter; they suggest what to share on all platforms; they suggest which Tweets to favorite. It goes on and on. Crowdfire is responsible for helping me build a large Twitter following for one of my accounts.
Mailchimp – Mailchimp was the first email service I used because it’s free for your first 1,000 subscribers. I also like it’s interfaces, which are full of white space and easy to use menus. Mailchimp, however, isn’t for online business folks who need a lot of bells and whistles. But it’s fantastic for straightforward, free email marketing.
ConvertKit – ConvertKit is a more powerful email marketing tool. It’s the next step after Mailchimp. One of my mentors (although he doesn’t know it), Pat Flynn, first introduced me to ConvertKit. It’s incredibly easy to use, considering how powerful it is when it comes to segmentation and following behaviors.
Etsy – Yes, Etsy. There are a lot of talented artists and graphic designers who sell themes, graphics packages, logos and more on Etsy. Sometimes you can find something that’s already made, other times you can request custom work.
Canva – Canva has loads of beautiful templates and done-for-you graphics. And it’s all free. There are fancier options if you pay for a business plan, but the free plan has enough for most solopreneurs and small businesses.
Customer Relationship Management
Hubspot – Hubspot and I go way back. I’ve been consuming their content for years. I’ve also started their classes to get certified in a variety of online marketing subjects. Their customer service is top-notch and their software is incredibly easy to use. You get a crazy amount of support from Hubspot at every step. I recommend them to my clients who require this kind of software all the time.
Private Label Rights
Coach Glue – Sometimes when I need content for a client, but I’m not an expert on their subject, I turn to private label rights content. PLR is a great way to add value to a blog or website without starting from scratch. Now, there’s a right way and a wrong way to use PLR. You can bet your bippy that I don’t just copy and paste. I make sure to edit PLR to my client’s “voice” and include personalized data and value. Coach Glue has a-mazing PLR. It’s the best-written stuff out there. (Trust me, if you spend any time reading PLR, you’ll know the difference.)
Amazon – I’m not going to lie: I use Amazon for pretty much anything you can think of. But I definitely buy my books from Amazon. I know there are real-book fanatics out there, but I’m an ebook lover all the way. I even have some of my own ebooks for sale on Amazon. And being an Amazon Prime member more than pays for itself in my house.
Audible – Oh, Audible, what would I do without you? I listen to books in the car, while I’m cooking, while I’m cleaning, while I’m doing pretty much anything that doesn’t require a lot of brain power. In fact, I use audiobooks as an incentive to get some of my chores done. It’s a productivity booster!