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Your Facebook followers want to know the real you. Gone are the days of cookie-cutter, marketing copy. Now, customers want you to speak from the heart and show your personality on Facebook, as well as other social media channels. And the more specific you are, the more likely you are to connect with the right client.

Or listen to this podcast episode >>

There’s so much more to life than working, don’t you agree? So if you do nothing but post on Facebook about your business and become a pushy salesperson, you’re not doing yourself justice. Your followers will soon get bored and abandon you. Instead, show them what a well-rounded life you lead and pique their interest with other “lifestyle” type photos and posts on Facebook.

Sharing parts of yo

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If you’re a small business owner who’s new to Facebook, I’m sure you know that there’s a difference between your personal Facebook account and your Facebook business page.

Or listen to this podcast episode >>

Your personal account is where you share pictures of your cat and see what Aunt Hilda’s been up to. Your business page is where your promote your business. When you bring up your personal Facebook account, you see a running news feed of what your friends and family have been posting. However, when you bring up your business page, you will not see that. You will see what you’ve been posting about your business.

Busy? Pin this to your Pinterest board for later.

Does that make sense? Then hold onto your hat