If you’re a small business trying to attract new customers, or even nurture relationships with your current customers, you need a blog. You may have a website, but that’s not the same thing as a blog. A website is static, never changing. A blog is updated on a regular basis. A blog keeps your audience in the loop on what’s happening in your business. A blog is also a great place to serve your customers by giving them tips, advice, tutorials or recommendations.
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Although you can use YouTube or social media to serve up content to your audience, blogs are still the most popular medium people turn to when they’re looking for recommendations or doing research. According to HubSpot, a leading online marke