Exactly what do my social media services include? The short answer is everything your business account needs to attract new customers by staying fresh and engaging on Facebook and Instagram.
Here’s the long answer, listed alphabetically.
I stay on top of the latest, most cutting edge strategies so you don’t have to. To paraphrase Ferris Bueller, the internet moves pretty fast.
I stay educated on new Facebook and Instagram features, trending content and the newest, most effective, strategies that are recommended by experts in the industry.
I’m available to you through email, text and phone during working business hours. More importantly, if someone sends a message to your Facebook or Instagram account, I will immediately receive it and forward it to you, ASAP. That way, you don’t have to monitor your accounts 24/7. Let me do that for you.
Design and Production
I create every post using attractive photos, graphics, animation and, occasionally, music. Using the hottest apps and editing software, I create eye-catching, scroll-stopping posts using still images, carousels (slideshows) and video.
Monday through Friday, your business’s Instagram account will post a new story that’s designed to engage your followers. Your stories will use quizzes, polls, questions, fun graphics and other “stickers” to encourage followers to interact with the account. The more entertaining or educational the stories are, the more likely followers are to come back for more.
Your business’s Facebook page and Instagram bio will be enhanced with the right words and emojis to appeal to your ideal customer. I optimize every word because space is limited. Using great copy and fun emojis, I make sure your business’s profile is searchable and engaging to attract more followers.
The beauty of the internet is that anything can be changed at any time. I can incorporate your suggestions immediately. Likewise, I can edit or archive any posts that you want hidden.
I’m happy to work with you as little or as much as you like to make sure your account accurately reflects your business and your values.
Using the right stock photos, customized graphics, or images that you provide, your account will post something new every day, Monday through Friday. Each post will highlight something about your business, another local business or something about your locale that keeps local followers interested.
Whether you provide a library of information for me to use, or whether I conjure content about your company out of thin air (it’s a specialty of mine), your account will attract new followers, who will turn into new clients.
One of the most effective ways to increase your social media account’s reach and exposure is to share posts from other local businesses. You’ve heard the phrase “a rising tide lifts all boats?” When local businesses share each other’s posts and engage in each other’s comments, they’re exposed to more of each business’s followers. The engagement creates a higher profile on Facebook and Instagram. Plus, it’s just neighborly.
I also make sure your account follows other local businesses whose customers may be interested in your services.
Hashtags help people find your business. By using the right hashtags, the right people will find your business. I especially use local hashtags to attract people in your local area. Using research and my favorite tool, Tailwind, I make sure that the hashtags I’m using help more people discover your services.
You’ll receive an analytics report from me every week that gives you a picture of how many followers you have and whether or not they’re engaging with your content. The report will also show your account’s progress week over week, i.e., do you have more followers than last week? How many more? What percentage?
Each report also helps you visualize your account’s progress with easy-to-read graphs.
Ready to dive in? Fill out this form to find out if my services are right for you.