Your Facebook followers want to know the real you. Gone are the days of cookie-cutter, marketing copy. Now, customers want you to speak from the heart and show your personality on Facebook, as well as other social media channels. And the more specific you are, the more likely you are to connect with the right client.
There’s so much more to life than working, don’t you agree? So if you do nothing but post on Facebook about your business and become a pushy salesperson, you’re not doing yourself justice. Your followers will soon get bored and abandon you. Instead, show them what a well-rounded life you lead and pique their interest with other “lifestyle” type photos and posts on Facebook.
Sharing parts of your life is just one way to develop a relationship where your audience will get to know, like and trust you enough to make a purchase. Your candid photos and funny stories will make you appear more approachable so your followers won’t hesitate to send you a message to ask questions about your products. Once they see your personality on Facebook, they’ll feel a stronger connection to you and your brand.
Here are just a few fun ways to lighten up the mood on Facebook and to increase your engagement with your followers. (Psst! Follow me on Facebook for examples.)
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Share Your Humor
Did your preschooler tell a funny story at breakfast? Feel free to share it. Did you have a funny conversation with your bestie, teenager, or grandparent? Share it. Everybody needs a little pick me up during the day and laughing also releases stress.
Entertaining your followers is a great way to keep them coming back for more. Plus, the more funny moments you share, the more likely they are to share theirs with you.
What are Your Weekend Plans?
Do you have a favorite hangout on Friday nights? Or do your Saturdays find you on the soccer field? Supporting your favorite local charity by attending their running race or annual gala? I guarantee you’ll get some other soccer moms commiserating with you and you’ll bring awareness to a local business and/or charity.
Something as simple as sharing your weekend plans connects you to your followers. No doubt they’re deep into planning their own weekend. Something you say might spark an interest in them or prompt them to respond in some way. Engagement!
Love to Travel? Share Your Favorite Tips and Locations
Whether you travel for business or strictly for pleasure, sharing your notes of your favorite locations will help others planning a business retreat or conference. These types of posts are also great for starting conversations about vision boards and bucket lists. Even if your customers don’t travel, they can still live vicariously through you!
Everyone’s always looking for a hidden gem of a getaway or a great deal on airfare and hotels. And who doesn’t love looking at photos or watching videos of a wonderful vacation somewhere other than wherever they are? Adding a question, such as “where’s your happy place?” will prompt them to comment and possibly share it with their friends. (That’s the biggest benefit of using Facebook; they make it incredibly easy to share posts.)
Share Your Lunchtime View
Almost everyone enjoys leaving the office for lunch, so why not settle in at a park, by the water, or on the beach and share your view on Facebook. Even if you’re stuck inside during bad weather, your view can stir up fun conversations.
It still surprises me how popular these kinds of posts are, but the numbers don’t lie. Something about seeing a quiet moment inside someone’s life connects people. And they might get an idea for a new lunch spot!
Show Them Your Favorite Hobbies
How do you relax after a long day’s work? What pulls at your heart strings and really motivates you to push through your work load so you can enjoy your free time? Hobbies are a wonderful way to engage people in your posts. Show pictures of your workspace, your finished project, or simply share how you discovered this hobby.
Showing that aspect of your personality on Facebook will make you not only relatable, but more of an authority in your field. And if people find you because they share the same hobby, they’re more likely to follow your Facebook Business Page too. You’re building that “know, like and trust” factor just by being you.
These are just a few ideas of what to share online that shows you’re a real person with a real life outside of work. These types of lists are really unlimited in length because you are so uniquely different from every other person in the world. Showcase what makes you YOU; show us your talents outside of your work. When you show your personality on Facebook through these glimpses, you will attract more followers to your audience.