I spend a lot of time convincing clients that social media really can help them grow their business. They see social media as something “the kids” hang out on or as a way to share photos of their children and grandchildren.
Oh, my friends, social media is so much more.
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Social media platforms — Facebook, Twitter, Instagram, Snapchat — are a way for your audience to interact with you and your business. Gone are the days when a boilerplate, corporate ad would satisfy would-be customers. Today, customers want to get behind the scenes. They want to know you and why you’re doing what you’re doing. They want to see your personality and get to know your values.
Why? Because today, more than ever, people want to incorporate a brand into their own identity. Everyone in the world is building their “personal brand.” It makes sense that people want to follow companies, as well as use services and products, that strengthen their “brand.” They’re trying to do the same thing you are. So if what you have to say and share makes their job easier? All the better!
For example, let’s say I’m a lifestyle blogger. I live in a big city, in a small apartment. My brand is about using space effectively, which I demonstrate by showing others how I decorate my small apartment. However, my brand is also about having a minimalist, but sophisticated (expensive), aesthetic.
Will I be sharing YouTube videos about DIYing decor and organization systems with stuff I found at Dollar General? Will I be showing you how I put together my IKEA futon? NO.
However, if your company sells one-of-a-kind bookcases that are made by a craftsman who spends nearly a year on each one, you can bet your bippy I’ll be following you and showing off your goods. I’ll also be sharing what I find in New England antique stores, in Manhattan boutiques and on Etsy.
So, if your services or products align with my brand, my aesthetic, I’m probably going to follow you. I might even approach you about sponsoring some posts.
That’s why it’s so important to share who you truly are, what your company is truly about. Talk about your values, your priorities, your passions. That way, like-minded customers will seek you out, find you and become (hopefully) a super fan.
That’s why I created 5 Simple Ways Social Media Can Increase Your Profits. I want to show small business owners why they should be harnessing the power of social media to grow their businesses. My guide is packed with useful info that will help you figure out which social media platform is right for you, whether you should be spending part of your ad budget on social media, and what you should be sharing in your social media posts.
My guide will help you clear a path from you to your potential customers. You’ll start to understand why other businesses are so crazy about social media. And you’ll start to see how you can incorporate social media into your own marketing strategies.