Tag: facebook


Building a Facebook community is a lot more difficult than just posting daily and throwing up a poll once in a while. You have to engage your Facebook followers, just like you would in real life. Your Facebook community wants to have a conversation with you; they’re not looking for sales pitches all. the. time.


So, how do you replicate the feeling of a community, a tribe, on a computer? Using Facebook Live is one way, but Facebook has two other tools you can use to strengthen your community. One is obvious, the other, not so much.

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Facebook Events

Getting back to business basics: You must market your business to your target audience or they won’t know you exist. And when i

While you’re putting in the time to grow your network on Facebook, there’s one more avenue you can use to reach a larger audience: boosted posts. Quite simply, this is a form of advertising which costs money, but it’s a quick and more passive way to reach more people in a short amount of time.

You know you can use Facebook to grow your business, but how do you sell on Facebook without seeming smarmy?

Let’s state the obvious: you’re in business to earn money. Yes, you want to help others as well, but you want to make a profit with your business, am I right? In order to make a profit, you need to sell your products and services. But is it enough to just create products and wait for people to make a purchase? Not at all. I like to call that “wishful marketing” and it simply doesn’t work. That’s a very passive approach to running a business as opposed to a proactive approach, which includes finding people in your target market, forming a relationship with them, introducing them to your business, and then asking for the sale.

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If you want to build an audience of loyal followers on any social media platform, especially Facebook, consistency must be a part of your posting strategy. How many times a day you post is your choice — and some quick market research will tell you when your target audience is most likely to be online — but the key to success is to post every single day.

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I’m sure you’ve seen Facebook Business Pages that just seem to gather dust because the owner got overwhelmed or too busy managing other parts of their business to keep up with posting interesting and engaging items on their page. Even if they are the biggest and brightest expert in their field, having a s

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5 Simple Ways Social Media Can Increase Your Profits


I spend a lot of time convincing clients that social media really can help them grow their business. They see social media as something “the kids” hang out on or as a way to share photos of their children and grandchildren.

Oh, my friends, social media is so much more.

Watch my Facebook Live about this on YouTube Listen to this on my podcast

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Social media platforms — Facebook, Twitter, Instagram, Snapchat — are a way for your audience to interact with you and your business. Gone are the days when a boilerplate, corporate ad would satisfy would-be customers. Today, customers want to get behind the scenes. They want to know you and why you’re doing what you’re doing. They wa