Tag: facebook

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Building a Facebook community is a lot more difficult than just posting daily and throwing up a poll once in a while. You have to engage your Facebook followers, just like you would in real life. Your Facebook community wants to have a conversation with you; they’re not looking for sales pitches all. the. time.

 

So, how do you replicate the feeling of a community, a tribe, on a computer? Using Facebook Live is one way, but Facebook has two other tools you can use to strengthen your community. One is obvious, the other, not so much.

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Facebook Events

Getting back to business basics: You must market your business to your target audience or they won’t know you exist. And when i

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While you’re putting in the time to grow your network on Facebook, there’s one more avenue you can use to reach a larger audience: boosted posts. Quite simply, this is a form of advertising which costs money, but it’s a quick and more passive way to reach more people in a short amount of time.
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You know you can use Facebook to grow your business, but how do you sell on Facebook without seeming smarmy?

Let’s state the obvious: you’re in business to earn money. Yes, you want to help others as well, but you want to make a profit with your business, am I right? In order to make a profit, you need to sell your products and services. But is it enough to just create products and wait for people to make a purchase? Not at all. I like to call that “wishful marketing” and it simply doesn’t work. That’s a very passive approach to running a business as opposed to a proactive approach, which includes finding people in your target market, forming a relationship with them, introducing them to your business, and then asking for the sale.

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