Too often in the internet industry, including online marketing and social media management, agencies jack up their prices because they know that their customers don’t know much about what they’re actually doing. Perhaps those agencies base their pricing on the results they can deliver to their customers. But those same results can be delivered to small local businesses without breaking the bank.
Small Business, Big Agency?
Big marketing agencies have a lot going for them. They have teams of people that can provide high-touch customer service. They assign a dedicated account manager to each customer. They also produce slick brochures, flashy websites and glossy reports.
But all of those benefits come with a big price tag.
If you’re a small business owner, you probably don’t have a big budget for online marketing. Social media is probably an after-thought, so why would you spend a big chunk of your revenue on an agency that’s delivering more than you truly need? It’s like paying for an organic gourmet pizza, complete with truffle oil, when really, you only need a slice and a drink.
That’s when I show up. With a slice and a drink. Metaphorically.
Affordable Social Media Services
I understand what it’s like to have a small business, because I’m a small business. (Nice to meet you!) My services are backed by as much expertise as a big marketing agency has, but with a much smaller price tag.
Here are several reasons my services are more affordable than a big agency’s.
Focusing on the 20%, Not the 80%
The Pareto Principle states that 80% of your results come from 20% of your efforts. That means that 20% of your online marketing efforts are bringing in 80% of your new leads, followers and/or traffic. Online marketing for you could mean social media, email marketing, your website or blog or even your Google business page.
My years as a social media manager have shown me that, for local service providers, the two most effective social media platforms are Facebook and Instagram. Countless weekly reports have proven to me that when it comes to snagging new leads, Facebook and Instagram are more successful for my clients than Twitter, LinkedIn or Snapchat. (Don’t get me started on Tik Tok.) Because of those results — the top 20% — I only focus on Facebook and Instagram.
Other agencies encompass complete online marketing services, which means more billable hours. That’s fantastic for big companies who may need that kind of high profile. But small local business owners generally don’t. Focusing solely on Facebook and Instagram allows me to keep my pricing lower.
There are as many different kinds of local service providers as there are categories in the Yellow Pages. (Does anyone still use the Yellow Pages?) But when it comes to social media content, every business has the same goals: more followers, more engagement, more revenue.
Focusing on Facebook and Instagram means I can focus on certain types of posts, certain types of content, for all of my customers, while tweaking the photos and captions for each one’s industry. Doing so allows me to have a replicable, streamlined workflow that cuts down on the amount of time I spend posting.
For instance, a “top 3 common questions” post can apply to a landscaper, a plumber, a wedding planner and a salon. I can plan that post for all of my customers on a single day. I don’t reinvent the wheel each time I post for a different customer. That translates to fewer hours of work, which means a lower cost for your small business.
Slow and Steady For the Win
If you listen to podcasts or read blog posts, you’ve probably come across a story where a business went from 1,000 to 100,000 followers seemingly overnight. Those stories are few and far between. Plus, having 100,000 followers means nothing if they’re not truly interested in buying what you’re selling.
The number of followers you have is known as “vanity metrics.” Meaning, that high number makes you feel good, but if it’s not translating into true engagement and sales, it means nothing.
The strategies I use are a “slow burn.” I post strategically to build followers and engagement organically. I don’t use flashy tricks to blow up numbers just for the sake of a high number. Those tactics usually wind up getting your account banned.
My strategies ensure that the followers you’re attracting are your ideal customers. Although my method make take months to show a return on your investment, once those bookings start rolling in, you’ll see the benefit of my “slow and steady” practices.
Years of Experience
My experience with social media started more than a decade ago. I’ve seen it all, and I know what works.
Because I have so much experience, I can quickly craft social media campaigns that are effective and successful. I don’t have to search for instructions or recommendations, which means I can crank out content in less time than someone with only a couple of years of experience. Again, fewer hours of my time means a lower cost for you.
I work from home. That may have some disadvantages. (Someone, please feed that cat.) But working from home has many more advantages, including a low overhead.
I’m not paying astronomical rent in a trendy business center. I’m not even paying for time at a co-working space. Keeping my costs down means I can pass that savings on to you. (And spend it on a mocha frappuccino for you when we meet at a coffee shop.) It’s a win-win.
Ready to work with me? Complete this form and I’ll get back to you as soon as possible.