We need to increase engagement, not just follower numbers.
So many business owners forget about the “social” part of social media. A huge component of what makes social media work for you is actually being social. It’s simply not enough to create your personal profile and business page and then disappear, waiting for people to find you and buy from you.
Busy? Pin this to your Pinterest board for later.
While that sounds like a lovely idea, it just doesn’t work because marketing is about building relationships. And what do good, strong relationships have in common? Communication and interaction between the two parties. You sitting back and waiting for others to do the work is quite the opposite of communicating and interacting. Focusing on communication and interaction will help increase your engagement and build strong connections.
But how? Let’s break it down.
Plan Daily Posts
I can hear you groaning already! But, consistency is key to growing a social media audience and that means daily posts on your personal profile, business page and in any groups you’re running. These posts should all be written differently to avoid getting labeled by Facebook as a “spammer” but they can certainly have the same theme or message.
You can plan posts around holidays, seasons, news headlines, trends, fun hashtags and your own products and services. You can find tons of inspiration online. One of my favorite social media planners has prompts for every day of the year.
Think About Your Target Market
Who is your ideal client? What time do they visit Facebook, during the day or evening? (You can find that out by going to your Facebook page, then clicking Insights > Posts.) Do they belong to any particular groups? Think about that special client avatar – your ideal client – and plan your postings accordingly.
What does she really need help with? Do you have advice that can help her? Understanding her needs will aid you in reaching her directly. People tend to respond to and follow someone who shares tips and advice that helps them take action to solve a problem, even a tiny problem.
Leave Comments to Start a Conversation
Instead of just “liking” a post on someone’s page or bio, try leaving a comment or asking a question to start a conversation. This can occur in a group, page, post or personal profile. Be authentic when choosing your words and if a conversation ensues, consider sending a Friend Request.
On the flipside, when someone leaves a comment or question for you, don’t just answer it or “Like” it and move on. You won’t increase engagement that way. Write as if you were having an actual conversation. What would you say out loud to that person? The more you can keep the conversation going, the more they will look forward to your next post.
Also, when someone leaves a comment or “Likes” one of your posts, click into their personal profile and determine if this person is a part of your target audience. If so, consider sending a Friend Request or following them. Who knows? They might impart some very valuable information to you about your target market. (Or, you just might make a friend!)
Share Some Free Advice
This should just be a give, because your main focus should be to serve your audience, not just make money. Sharing free advice is especially important in groups, like when other members ask a question or need help solving a problem. If you know the answer, give it freely instead of adding a link to your product (check the group rules first). You don’t have to give away all your trade secrets but this is a simple way to show others in the group that you know what you’re talking about and you care about helping others.
Plan an Online Event and Encourage Others to Share with a Friend
Video is HOT when it comes to reaching your audience and developing a relationship quickly so take advantage of using Facebook Live. (Psst! You can watch my past Facebook Live videos right here.)
Plan out what you want to talk about (consider an overview of your business; or a sneak peek at your book or signature class; or the Top 10 reasons why you need a coach). Create some buzz and let your followers know the day and time of the Live event and encourage them to share the day/time with their friends. In this scenario, your video should offer useful tips or information for your target market. If they like what they hear and they are attracted to your style of presenting, they will quickly become followers.
I highly recommend checking out the free live video training by Luria Petrucci and Live Streaming Pros. If you have doubts about going live or you’re nervous, their training will help you with tips and strategies.
Be creative when it comes to finding new followers on Facebook and remember to nurture the relationship with these new friends.